Bilingual strategist for real estate, defense, tech and consumer ventures. I turn a messy business question into a deck someone funds, then stay to make it work.
Three pieces that explain what I do faster than a bio would: a sales deck, an AI product, a business plan.
The toolkit behind the projects. No logos, just the jobs.
Curated, not dumped. Each card opens into a short story with a few pages of the real thing. Full versions on request.
Where the instincts come from.
Newest first. The short version of how a Tel Aviv marketer ended up opening a US market and writing defense business plans.
I grew up between two kinds of directness: Israeli, where everyone tells you what they think, and American, where everyone tells you what you want to hear. I landed somewhere useful in the middle, and I've been going back and forth between Miami and Tel Aviv ever since, working in both languages and both business cultures.
I like problems nobody has written a playbook for. Give me a founder with a product, a market they don't understand and a deadline, and I'm happy. Give me a process doc and a status meeting and I'll find a way to automate both.
I'm a strategist first, but I know how to build, which changes how I plan. I work backwards from the customer's pain, not forwards from the product. Founders usually hand me something complex and brilliant and slightly impossible to explain; my job is to turn it into something a customer can understand in a sentence and want in two.
On AI: I know where it accelerates a company and where it quietly hurts one. I've automated whole content and proposal workflows, and I've also talked teams out of automating the parts that were winning them trust. Knowing the difference is most of the job.
Outside work: I volunteer with the Nova Organization supporting survivors and families of the Nova festival massacre, I'm a licensed realtor who still gets excited about a good floor plan, and I will absolutely argue with you about whether Miami is the Dubai of America or the other way around.
What I'm like to work with: direct, fast, funny when it helps, and allergic to decks that say nothing.
Need a deck, a plan, or want to argue about Dubai yields? All good reasons. Email or call; I reply in English or Hebrew, whichever you start in.